Why is it that people continue to believe in homeopathy, despite the huge evidence against it?

Question: Why is it that people continue to believe in homeopathy, despite the huge evidence against it?
- Keywords:
  evidence,
  homeopathy
Asked by bolzanoweierstrass to Martin, Rob on 23 Mar 2012.
- Robert Thompson answered on 23 Mar 2012:
  
  I don;t know much/anything about homeopathy….. Though, the power of the placebo has also be scientifically shown to have significance.
- Martin Zaltz Austwick answered on 23 Mar 2012:
  
  I think people want to believe that things will help them, especially when conventional medicine has failed. It’s only human.

Question: Why is it that people continue to believe in homeopathy, despite the huge evidence against it?